Projects

Duda Barreto is a brand strategist and visual artist. With a degree in Advertising, a Master's in Marketing and Branding from the London School of Business and Finance , and a Postgraduate degree in Positive Psychology from PUCRS , she built a career in corporate marketing, where she developed a keen eye for brand management and creative effectiveness , always oriented towards building a less self-centered and more pro-social and sustainable world.

Since 2009, she has been actively involved in the market, gaining experience in various aspects of marketing, primarily in synergy with Branding and Sales. She has structured new areas, managed 360º communication projects, launched new products, and regionalized the strategy of global brands, both B2C and B2B. She has contributed to companies such as Ambev, Itaú, and Viasat in Brazil and international markets.

In parallel, she maintains an ongoing artistic practice , exploring painting, drawing, writing, and artistic experimentation as an extension of her sensitivity and personal research into creativity and self-understanding. She has collaborated on productions for the Twinings brand.

Her work stands out for its integration of analytical and creative thinking, managing brand campaigns from regional to global levels, always guided by a deep interest in human behavior, creative processes, and the search for meaning.